A British national
A British national, completely bilingual in French, Diana
Beckett has been working in France
for over 20 years. She is particularly well placed to interpret French
consumer and client responses in the context of French attitudes and culture;
she is familiar with the differences, sometimes subtle, between the French
and Anglo-Saxon markets. As a consultant who speaks your language, not only
the English language, but also your business and marketing language, she
understands how you want things done.
Diana Beckett has been established in Paris as an independent marketing research
consultant since 1980. Before coming to Paris
she worked in London and New
York for: Continental Can Co, New York;
The Economist Intelligence Unit, New York;
Reed International (Paper and Board) London.
The many different markets and industries she has studied include
automobiles, business communications and services, detergents, energy, FMCG,
food and drink, forest products, office products, plastics, pharmaceuticals,
publishing, telecommunications, textiles, toiletries, transport and tourism.